Source attribution
Connect a call to the configured campaign, page or channel that prompted it.
Call intelligence
Understand which calls need attention and where they began
A planned view connecting source attribution and conversation context to the enquiry record, subject to consent and applicable recording laws.
Planned workflow
01
Attribute the inbound call
02
Prepare a transcript and configured signals
03
Share context with authorised marketing and sales users
The operator challenge
The story behind a phone lead is easy to lose
A campaign may generate a valuable conversation, but the source, transcript and next action can sit in separate systems. A joined view helps marketing and sales teams review the call.
Permitted recordings
Support recording and transcription only where legally permitted and disclosed.
Conversation signals
Surface sentiment and keyword signals as review aids, not care or eligibility decisions.
Marketing insight
Relate qualification and outcomes to acquisition activity without inventing performance claims.
A bounded workflow
From first contact to responsible ownership
- 1
Attribute the inbound call
- 2
Prepare a transcript and configured signals
- 3
Share context with authorised marketing and sales users
Continue exploring the intake journey